Issue - meetings

To receive a report from the Corporate Manager for Council Tax, Business Rate, Benefits, Corporate Recovery, Planning & Leisure.

The Community Policy Development Group has RECOMMENDED that the Cabinet approve the strategy to change fees and charges as proposed in this report.

The Cabinet had before it a report * from the Corporate Manager for Council Tax, Business Rate, Benefits, Corporate Recovery, Planning & Leisure informing it of proposals to change the Leisure fees and charges strategy.

The Community Policy Development Group had RECOMMENDED that the fees and charges proposed within the report be approved.

The contents of the report were outlined by the Cabinet Member for Community & Leisure. Following discussion and having returned to open session, the Cabinet:

RESOLVED that the strategy to change fees and charges as proposed in the report at sections 2.8.1 and 2.8.2 be approved.

(Proposed by Cllr D Wulff and seconded by Cllr S Keable)

Reason for the decision

There is a legal obligation to notify customers with direct debits of any changes to their payments with at least 10 day notice. As we are increasing these, for some customers, we will aim to give at least 2 weeks’ notice. The commercial nature of the industry and the cost of living crisis means that Mid Devon Leisure can be vulnerable to threats from; competition, substitutions and price sensitivity. It could also exclude certain priority groups the service is trying to encourage to use the facilities and get active, however the pricing strategy is trying to minimise the impact on these groups as much as possible. The service plans to ensure the marketing message around any price increases showcases the value attached to the service with the service’s unique selling points to ensure we continue to grow, and maintain, participation levels at mid Devon Leisure.

Following the decision made by the Cabinet, the Cabinet Member for Community & Leisure made the following statement:

“In looking at the leisure pricing, both the Community Policy Development Group and the Cabinet gave consideration to how we can encourage greater participation, and increased activity, amongst young people by giving access to the full facilities at an affordable rate.  This is particularly important given the life-long health benefits early access to health, fitness and sports can provide.  This is something that Mid Devon Leisure is uniquely positioned to deliver due to the high quality of its pools and courts, fitness equipment and instructors amongst its peers.

Inflation affects us all.  Whilst funding the service to ensure it continues to deliver that high quality, we need to be confident we do not put barriers up that prevent low-income users from accessing these services, and we must ensure we don’t pass on the increasing costs of the service to those least able to afford it.

Mid Devon Leisure will continue to support those members of the community accessing means tested benefits via Concessionary discounting to pay and play fees and charges, in addition to discounted membership opportunities.  And staff have already identified new services to offer that cater to younger people and help increase access to physical activity in fun and collaborative ways.

Additionally, we have also committed to making it easier for care leavers to access our leisure services by agreeing to offer care experienced  ...  view the full minutes text for item 73