30 Leisure Pricing Strategy 2025 (01:27:00)
To receive a report from the Head of Revenues, Benefits & Leisure presenting proposals to change the Leisure fees and charges from January 2025.
Minutes:
The Group received a report * from the Head of Revenues, Benefits & Leisure presenting a change to the leisure fees and charges from January 2025.
The contents of the report were outlined and discussion took place.
Returning to open session the Cabinet Member for Service Delivery and Continuous Improvement provided the following executive summary:
· He stressed the importance of competitive pricing and the growing costs of the service.
· There had been a very carefully considered review of the pricing structure.
· The review had considered the various discounts and means tested allowances.
· Membership fees had not been increased last year.
· Mid Devon Leisure remained competitive in terms of its fees.
· Member retention campaigns were under way as well as campaigns to attract new members.
· A sensible approach had been adopted towards the proposed fees.
Following this, it was:
RECOMMENDED to the Cabinet that the proposed charges within the report at section 1.22 be approved.
(Proposed by the Chair)
Reason for the decision:
As set out in the report.
Note: * Report previously circulated.